New partnership between HQ and Horse Trading

What do you get if you partner 260 editions/24 years of a community magazine that strives to unite readers with a passion for horses, with 111 issues/16 years of South Africa’s premier equestrian magazine? You get HQ in partnership with Horse Trading – giving you 371 issues and 40 years of combined experience.


Panorama Media Corp (PMC), publisher of HQ, announced that they would be publishing Horse Trading from June 2016. Urs Honegger MD of PMC says: “It is great news that two influential magazines in the equestrian community will be published in one stable to make sure the community gets maximum benefit
from the exposure and interaction. Horse Trading will be available for FREE in over 300 equestrian 110HQ Complete (dragged)speciality stores, vets and Spars in Gauteng initially. The partnership will benefit all HQ and Horse Trading audiences. We believe this longstanding title has a firm place in the local equestrian and country community.”
Mike O’Brien, entrepreneur and curator of Horse Trading says: “We believe that our partnership with HQ and Panorama Media Corp. will take Horse Trading as a community focussed publication to a next level that serves the equestrian industry better as a whole.”

With immediate effect all queries regarding Horse Trading can be directed to For editorial content you can contact Charlotte Bastiaanse on and for advertising queries, Lalique Lemberger on .